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  • This is a community-based project, so for it to be more representative and powerful, we need everyone's input. Share with us what you have to say about Brooklyn!

Why would a borough need a graphic identity?

The answer is simple: because every city has a unique identity that should be celebrated. An urban identity becomes so convoluted over the hundreds of years of its construction that we often forget what sets it apart from other metropolises. This project is both a look back to the roots of Brooklyn, and also a step forward in connecting and commending the great diversity within the borough.

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  • CONEY ISLAND

  • "They reinvented the Ferris wheel. They made it magic." Rudy, Age 86

  • MORE ICONS
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  • BE A PART OF THE PROJECT AND TELL YOUR STORY USING THE IDBROOKLYN IPHONE APP

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  • GO TO APPLE STORE